Luxury shoemaker Manolo Blahnik had no online presence. The brand experience was very much confined to the South Kensington shop. Working with Mr Blahnik we created their first ever website. The site was understated and put Mr Blahnik’s unique approach to design at the heart (he draws the shoes, chisels the lasts and sculpts the heels). The focus was on the artisanal nature of the products rather than celebrity wearers. This is an approach they follow to this day.