The luxury bookbinders Sangorski and Sutcliffe wanted to re-establish themselves at the top of their industry. The one thing that stood out to us was the desirability of the books themselves – if we were considerably richer we’d have cleared their shelves. So we created an identity that heroed individual books. And rather than advertise in the usual range of book collector publications we placed solely in Art+Auction magazine with the aim of targeting a wider audience without increasing the media spend.

Sangorski & Sutcliffe’s appeal broadened and it resulted in them selling

out their stock of 22 rebound books in record time. Impressive when you consider that most of the books retailed for £10k+.

SANGORSKI & SUTCLIFFE