David had been a member of the Classic Car Club for a good ten years.

As well as trying to look good in a range of classic motors he was also convinced there was untapped potential in the club. Not everyone who loves classic cars and design is in a position to sign up for membership, they are often simply in love with the lifestyle. So, we put together a proposal that demonstrated a way that CCC could reach the wider classic car community without the need to grow their garage. The idea was to create a web hub to cater for the thousands of enthusiasts who love the lifestyle. We then created an editorial website containing exclusive offers, films and articles. The site launched in June 2015 and the number of unique visitors to the Classic Car Club website in the first year increased

by 1400%.