When AXA wanted to create a development in the historic Gomm Valley there was a lot of local opposition. We helped them create a brand for the development that was inspired by the furniture building heritage of the area. This enabled AXA to re-assure the local community that the development would stay true to the artisan history of the region. All materials were produced on locally sourced, recycled stock to ensure that everything was truly local. The brand helped ensure that people neighbouring the development got on board with the project. This meant that the plans were passed at the planning meetings and the development is now underway.