We had a long standing relationship with the Arcadia Group and they asked us to help re-establish Dorothy Perkins on the High Street. We focused on elevating the brand so that it felt much more premium (but minus the premium price tag). We produced everything from DP’s first ever television spot, press and outdoor advertising through to in-store and window displays. Sales jumped every year we worked together and they became one of the most popular women’s retailers on the High Street.

We were then recruited by Evans – Evans had a unique story to tell and not much money to tell it. Unlike other retailers they designed each of their sizes specifically for body shape (rather than simply sizing up their small sizes). David and Janet (our retail gurus) came up with the ‘Created for Curves’ positioning. They then oversaw the retailers first ever TV campaign. The results were outstanding with sales running 80% higher in regions where

the ad ran.